Insights

October’s Top Sports Creative

James Faz / 01.11.2017

We’re going to start this month’s round-up with the best creative of the lot.

AS Roma have transformed their pre-match build up into a thing of beauty with this design.

An interactive story line complete with quiz, highlights and stats – this is a sure winner for all football lovers.

Try it here: https://story.tl/romavschelsea/desktop.html#

AS Roma

Never forget the power of email marketing.

Surrey County Cricket Club recently sent an email to its members reminding them of the best moments from the 2017 season. This is an easy way to engage your current audience.

English football clubs are starting to get hang of this digital marketing thing.

Championship club Leeds United came out with this smart creative for their starting XI, ‘presented by Ladbrokes’.

Very encouraging for sponsors and for engagements.

1️⃣ | #LUFC Starting XI presented by Ladbrokes 📋 Lonergan, Ayling, Pennington, Jansson, O'Kane, Vieira, Roofe, Dallas, Saiz, Alioski, Lasogga

A post shared by Leeds United (@leedsunited) on

Just the one appearance from America this month.

LA Lakers produced this smart video for an upcoming match. The risk with inspirational videos, of course, is them backfiring with the team not performing on the field.

Lakers lost their next game.

Tonight… It begins.

A post shared by Los Angeles Lakers (@lakers) on

If you’re going to attempt video graphics, you may as well go big. Red Bull produced this smart trailer for their motor-sport event Straight Rhythm.

Investing in a team with the right skills can really pay off in social media production, especially when it comes to video.

Red Bull Straight Rhythm

Did you miss the action from Red Bull Straight Rhythm? Catch up on Red Bull TV today.

Posted by Red Bull TV on Tuesday, October 17, 2017

 

Recently, we’ve noticed more rights holders attempting to gamify their brand. Is this an attempt to take advantage of the rise of eSports? Perhaps.

For now, we can simply celebrate that this trend is producing some fine pieces of creative. Like this one from Paris Saint-Germain F.C.

⚽🎮 MATCH 1 ✔ MATCH 2 ✔ MATCH 3 ✔ Next Level 🎰 Anderlecht 🇧🇪 #PSGRSCA #PSG #Football #Paris

A post shared by Paris Saint-Germain (@psg) on

COMPARE THIS LOT TO SEPTEMBER’S TOP SPORTS CREATIVE

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