Event Organisers APP World Tour

The APP World Tour is Paddleboarding's official World Championship Tour. It's brand-new identity and direction is set to bridge the gap between traditional and lifestyle sports.

Challenge

The inaugural APP World Tour 2017 will be Paddleboarding’s defining moment.

Launching at Sunset beach, Oahu, and ending on December 10 in the Canary Islands – probably two of the planet’s most stunning resorts – the Tour’s 11 superb venues range across 7 countries on 4 continents. Our challenge:

To gain live-stream viewing figures for the premiere events of the APP World Tour.

Solution

Our first task is to increase awareness of the World Tour. This process starts by conducting extensive market research and audience analysis to gain a deep understanding of anyone with even the slightest interest in Paddleboarding and other endemic activities.

Using fresh insights, we’re now running multiple campaigns to provide platform-specific and geo-targeted content to the relevant audience, at the right time, in the right place.

Results

  • 128,434 total webcast views
  • 53.9% of viewers came from outside the United States (APP home audience)
  • 2,017,373 people reached via social media with original content
  • $0.12 average CPC on Facebook and Instagram (sports industry average = $0.36)

The wealth of experience in digital, strategy, and communications REDTORCH provide makes them the perfect Agency to communicate our message and drive growth of the Tour.

Tristan Boxford, CEO, APP World Tour

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