City of Edmonton

Challenge

In September 2016, Edmonton became the first city in Canada to host the FISE World Series.

Edmonton Tourism wanted to ensure the largest possible audience from Edmonton, Alberta and its surrounding states attended the inaugural ‘FISE World Edmonton’.

Solution

The FISE World Series is especially popular with a youth demographic. However, to achieve the highest possible event attendance for FISE World Edmonton, our research suggested communicating with non-endemic audience groups, including parents.

Our highly-targeted digital communications campaign seamlessly integrated offline activities to maximise awareness of, and interest in, FISE World Edmonton. As a result, FISE World became the city of Edmonton’s best-attended event of 2016.

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