Event Organisers City of Detroit

Detroit has been transformed into a place recognised for its ever-expanding transport infrastructure and world-class sporting facilities. Hosting the Women’s World Hockey Championships 2017 now confirms one thing: Detroit is ready to become a "top-of-mind" destination for international sports events.


By hosting such a high-profile event, Detroit is confirmed as a real hub of sporting activity. Our challenge:

To increase awareness of Detroit among international rights holders.


With the Women’s World Hockey Championships as a focus, we’re creating and distributing powerful, purposeful, and persuasive editorial and visual content that effectively communicates “DetroitSpirit”.

The “DetroitSpirit” campaign tells the unique story of Detroit through the eyes of its residents. From the City’s Mayor to Championship volunteers, everyone has a story to tell and “DetroitSpirit” will tell it to the world.



  • 132% increase in average page view time of REDTORCH content compared with website average.
  • 55% of engaged email recipients worked at director or CEO level for an International Federation.
  • 231k impressions for #DetroitSpirit campaign.

REDTORCH bring significant experience of delivering data-driven campaigns, and we’re sure their understanding of international sport will help redefine how the world sees Detroit!

Kris Smith, Director, Detroit Sports Commission