Fédération Equestre Internationale (FEI)

Challenge

Following an extensive tender process held in October 2017, REDTORCH was appointed as the FEI’s global editorial and social media partner. We were tasked with increasing awareness of, and interest in, flagship FEI competitions: The FEI World Cup and FEI World Equestrian Games™.

Solution

We’ve crafted a platform- and discipline- specific social media strategy to ensure the FEI maximises engagement across all channels.

We’re also delivering a highly targeted and engaging content strategy to increase awareness of FEI events among existing equestrian fans, while also making the sport more attractive to new audiences.

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