Rights Holders FISE World Montpellier 2017

FISE World Montpellier remains the biggest action sports event in the world. In 2017 it enjoyed its 20th anniversary, attracting over 600,000 fans.

Challenge

To capture the event’s unique atmosphere and communicate it to a global audience of millions.

  • Achieve 15,000 new social media followers across Facebook and Instagram
  • Achieve 3,500,000 social media engagements

Solution

We implemented a pre-event content and advertising strategy, and managed all on-site social media activity at FISE World Montpellier. We liaised with broadcasters, sponsors, TV production, athletes, brands and suppliers.

We then worked to distribute relevant, targeted, and ground-breaking content to millions of fans worldwide.

Results

  • 52,492 new followers
  • 4,751,500 social media engagements
  • 4,437,700 video views
  • 164,000,000 impressions

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