Between 9 May and 6 November 2017 partnered with FISE to promote its FISE World Series to a global audience.
Our challenge? To increase the awareness, commercial value and engagement in the World Series by appealing to both action sports fans and non-endemic audiences; moving from what has previously been a niche audience to one of an internationally engaged community.
We utilised the latest social trends, influencers, technologies and platforms to deliver data-driven, multi-platform, highly targeted social media campaigns.
Specifically, we liaised with broadcasters, sponsors, TV production, athletes, brands and suppliers to distribute relevant, targeted, ground-breaking content to millions of fans worldwide.