Powerman Malaysia is the best-attended event on the Powerman circuit, and establishes Malaysia as the Asian hub of Duathlon.
From 4-5 March, Putrajaya – one of Asia’s most beautiful cities – saw the sport’s finest athletes, male and female, compete in the twin disciplines of run and cycle to be crowned Champions of Powerman Malaysia 2017.
The 2-day competition presented a unique opportunity for all stakeholders to engage a new global audience. Our Challenge:
To significantly increase international awareness of Powerman Malaysia 2017.
Duathlon fans love to engage.
We created high-quality content to tell engaging stories that encouraged new and existing fans to engage with Powerman Malaysia.
Specifically, we distributed entertaining, useful, and interesting content (amplified with the implementation of a programmatic advertising solution) that delivered a digital experience so distinctive that fans engaged more frequently and for longer, and referred other fans.