World Masters Games 2017

Challenge

The world’s largest multi-sport event took place in Auckland (NZ) in April 2017.

We were tasked with building event awareness across the northern hemisphere, specifically among Masters athletes from 9 sports across 9 territories.

Solution

We established relationships with key industries and ended up partnering 1000+ influencers from 72 sporting communities. Our goal was simple – to position the Games as much more than a sporting event – encouraging the target audience to make it a trip of a lifetime!

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