Insight Hub

#SportOnSocial 2019 - 1 Week To Go

#SportOnSocial 2019 - 1 Week To Go

We're only one week away from the launch of our #SportOnSocial - THE report that analyses the social media performance of all 35 Olympic International Federations (IFs). 

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#SportOnSocial 2019 - 2 weeks to go

#SportOnSocial 2019 - 2 weeks to go

It’s just two weeks until the release of our third annual #SportOnSocial (26 March 2019) – THE Report that analyses the social media performance of all 35 Olympic International Federations (IFs).

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The Future of Global Sport Report – what it does and doesn’t say

The Future of Global Sport Report – what it does and doesn’t say

The Association of Summer Olympic International Federations (ASOIF) recently released a report called ‘The Future of Global Sport’.

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#SportOnSocial 2019 – One Month To Go

#SportOnSocial 2019 – One Month To Go

It’s only one month to go before the launch of our third annual #SportOnSocial (26 March 2019) – the social media report that analyses the performance of all 35 Olympic International Federations (IFs).  

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International Federations and Athletes – working together to build a brand?

International Federations and Athletes – working together to build a brand?

Branding is far more than just your product, it can also be your identity. In the minds of customers, a brand has a unique set of associations that represent your core principles and personality.  

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Can athletes be their own media companies?

Can athletes be their own media companies?

Dan Reed, Facebook Vice President of Global Sports and Media Partnerships, believes that ‘athletes are their own media companies’. 

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Sports teams or entertainment brands?

Sports teams or entertainment brands?

As a lover of sport my entire life, I often wonder what it is that draws people to engaging in sport (whether as spectator or participant).

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Trends on Social in 2019

Trends on Social in 2019

Originally being used simply to enable great content to achieve the recognition it deserved, the social media landscape has become somewhat polluted with algorithms and paid advertising.

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Gillette’s new marketing campaign: a seriously bad shave

Gillette’s new marketing campaign: a seriously bad shave

Very few brands can shift culture, yet so many try. Think Pepsi’s ‘Live For Now‘ or Heineken’s ‘Open Your World‘ – two campaigns with admirable intentions but both empty, patronising and, most importantly, off product.

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