Insight Hub

2020 marketing trends in global sports

2020 marketing trends in global sports

As we enter a new decade, sports organisations need to adapt for success to satisfy the rapidly changing needs of their audiences. Here are 4 key trends to address in your 2020 marketing strategy.

Read more (2020 marketing trends in global sports)
FOUR tips to transform your Tokyo 2020 communications strategy

FOUR tips to transform your Tokyo 2020 communications strategy

4 tips for International Federations and National Federations on how to grow audiences and build long-term brand value during the Tokyo 2020 Olympic Games.

Read more (FOUR tips to transform your Tokyo 2020 communications strategy)
FIVE ways your brand can maximise Facebook in 2020

FIVE ways your brand can maximise Facebook in 2020

Despite reports of decreasing engagement rates in 2019, Facebook remains the largest social media platform – here's how your brand can use it to reach new audiences in 2020.

Read more (FIVE ways your brand can maximise Facebook in 2020)
2019’s top social media posts from sports rights holders

2019’s top social media posts from sports rights holders

As another incredible year of sport ends, we’re taking a moment to look back at some of 2019’s best-performing social media posts from sports rights holders.

Read more (2019’s top social media posts from sports rights holders)
Sports rights holders reveal their top social media platforms

Sports rights holders reveal their top social media platforms

Forget Joshua vs Ruiz... is there a social media platform that sports rights holders are backing to emerge as champion?

Read more (Sports rights holders reveal their top social media platforms)
Should your sports organisation be on TikTok?

Should your sports organisation be on TikTok?

Key TikTok insights to help you decide if you should launch on the 3rd most downloaded app of 2019.

Read more (Should your sports organisation be on TikTok?)
How can Interactive Storytelling improve low engagement rates?

How can Interactive Storytelling improve low engagement rates?

Seven examples of interactive storytelling to help sports rights holders increase the lifespan of their content and successfully drive continuous engagement on and offline.

Read more (How can Interactive Storytelling improve low engagement rates?)
A look at FIBA's paid social media advertising strategy

A look at FIBA's paid social media advertising strategy

FIBA began to integrate paid social media advertising in 2012. José Pages, Digital Content Senior Coordinator (Europe), discusses its strategies and success.

Read more (A look at FIBA's paid social media advertising strategy)
Facebook or YouTube? Streaming advice for second-tier sports

Facebook or YouTube? Streaming advice for second-tier sports

If rights holders are to reach global markets with acceptable production quality, the streaming choice is Facebook or YouTube. But how do you choose between the two platforms?

Read more (Facebook or YouTube? Streaming advice for second-tier sports)
#SportOnSocial event to reveal invaluable digital insights

#SportOnSocial event to reveal invaluable digital insights

Calling all digital gurus in Olympic sport! Join us in Lausanne as we discuss how sports can improve their performance on social media and inspire more people to watch, participate and compete.

Read more (#SportOnSocial event to reveal invaluable digital insights)
Usain Bolt breaks 100m world record at Berlin 2009

August’s 5 best-performing social posts from International Federations

We keep a close eye on social media tactics IFs try, test, reuse and adapt. Here are our Top 5 social posts for August.

Read more (August’s 5 best-performing social posts from International Federations)
Does winning a race guarantee social media success?

Does winning a race guarantee social media success?

Five examples of the best-performing content Tour de France teams shared on Facebook on the days one of their riders didn’t pull on the yellow jersey.

Read more (Does winning a race guarantee social media success?)