Insight Hub

#SportOnSocial event to reveal invaluable digital insights

#SportOnSocial event to reveal invaluable digital insights

Calling all digital gurus in Olympic sport! Join us in Lausanne as we discuss how sports can improve their performance on social media and inspire more people to watch, participate and compete.

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Usain Bolt breaks 100m world record at Berlin 2009

August’s 5 best-performing social posts from International Federations

We keep a close eye on social media tactics IFs try, test, reuse and adapt. Here are our Top 5 social posts for August.

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Does winning a race guarantee social media success?

Does winning a race guarantee social media success?

Five examples of the best-performing content Tour de France teams shared on Facebook on the days one of their riders didn’t pull on the yellow jersey.

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How 6 teams used social media to reveal their 2019-20 NBA schedule

How 6 teams used social media to reveal their 2019-20 NBA schedule

This week's 2019-20 NBA schedule release may sound boring, but NBA teams took to social media to bring the process to life.

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FIVE federations with the best social media posts in July

FIVE federations with the best social media posts in July

How are federations using social media to grab the attention of new and existing sports fans and what can we learn from them?

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FINA defies ‘dying’ Twitter trend with Gwangju 2019 success

FINA defies ‘dying’ Twitter trend with Gwangju 2019 success

REDTORCH analysed FINA's Twitter use during their 2019 World Championships and presented 4 ways FINA successfully used a ‘dying’ platform.

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Is misjudged creative killing your sport content?

Is misjudged creative killing your sport content?

If creative overpowers sports action, it distracts, frustrates and disengages fans. But when spot on, it is the difference between good content and great content.

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five-ways-wimbledone-wowed

FIVE ways Wimbledon wowed YouTube

What can you learn from the 2019 Wimbledon Championships? Read on to find out 5 top tips to ace YouTube during live events.

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FOUR easy tips to transform your Tokyo 2020 communications strategy

FOUR easy tips to transform your Tokyo 2020 communications strategy

4 tips for International Federations and National Federations on how to grow audiences and build long-term brand value during the Tokyo 2020 Olympic Games.

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How did the Cricket World Cup perform on social?

How did the Cricket World Cup perform on social?

A snapshot of fan growth and engagement on the Cricket World Cup's official social accounts during the 2019 tournament (30 May - 14 July).

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How did Wimbledon perform on social?

How did Wimbledon perform on social?

A snapshot of fan growth and engagement on Wimbledon's Official social accounts during the 2019 tournament (24 June - 14 July).

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FIVE lessons from the FIFA Women’s World Cup that will enhance your Instagram strategy   

FIVE lessons from the FIFA Women’s World Cup that will enhance your Instagram strategy  

How did FIFA engage with the influx of women’s football fans on Instagram? We looked at what they did well and came up with these 5 lessons. 

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