Producing engaging, innovative content is notoriously a difficult challenge; particularly given the evolving digital landscape we are a part of.
The REDTORCH office are always scrolling through social media and sharing content we feel inspired by. So, we’ve decided to expand our office inbox and share our monthly round-up of sport’s best creative.
It’s no secret that our friends in the US have always been one step ahead of the game in terms of creative. #WallpaperWednesday has become a brilliant means of engaging fans with their team; the Baltimore Ravens took this trend, pushed boundaries and made it something spectacular.
Time to upgrade that lock screen with some animated 🔥 of @TwentyER.
— Baltimore Ravens (@Ravens) February 6, 2019
Humour is a challenging thing to get right. When executed well, though, it ensures excellent engagement from fans.
The FEI produced this comical piece of content in February, playing on Jay-Z’s hit song 99 Problems to showcase Daniel Deusser’s recent success.
"If you're having horse problems I feel bad for you son"3 qualifiers won99 points Now Daniel Deusser just needs the one ???
Posted by Fédération Equestre Internationale on Tuesday, February 19, 2019
Last month we featured Fab Rugby’s intuitive approach to displaying the Gallagher Premiership Rugby Union table over the course of the season so far.
Now Sky Sports Premier League are jumping on the bandwagon! While this creative only focuses on the top six – it’s a brilliant way to display the change in position over the course of the Premiership season. Only question now is – how will it look in May?
The title race has already had its twists and turns – who will come out on top?
— Sky Sports Premier League (@SkySportsPL) February 16, 2019
Valentine’s Day, love it or hate it? Regardless, it’s important for sports organisations to engage in current events and holidays.
As a renowned Valentines Day hater, this is a level of affection I can ride with. There’s something beautiful about reliving moments of sporting history and as sportsmen and women, we’re all aware of the elation that comes with lifting a trophy. Well played Rugby World Cup.
Bleacher Report Football also nailed the comical approach with their creative this month, with this Spongebob Squarepants – Paul Pogba collaboration being our favourite.
Nike have impressed us on more than one occasion in February. Launching two new campaigns, they have excelled in bringing that human touch back to their digital marketing we’re always talking about!
— Nike (@Nike) February 24, 2019
Sport is powerful and has the ability to transform lives. Perpetuating a positive, healthy culture is vital and Nike have incorporated this into their creative.
To every player who is determined to leave their mark, this game is yours. Own it. pic.twitter.com/Q6iG7YudzS
— Nike Basketball (@nikebasketball) February 7, 2019
We finish this months top creatives outside of the sporting sphere. WIRED are constantly creating innovative content and rights holders can certainly learn a thing or two from them. We love how they use celebrities and search engines to create entertaining content!
See you next month for our round-up of March’s top sports creative!