REDTORCH Managing Director Jonny Murch Talks Brand Refresh

Why the brand refresh?

REDTORCH has been evolving over the past few years. We wanted our branding to reflect what we have purposefully grown into: a data-driven communications agency that engages, influences and grows international sports audiences.

It was important for us to keep our trusted company name, and we’ve been working with design agency Thomas & Trotman to create a look and feel that captures our new direction.

Why focus on data?

We live in a digital world. If you know where to look, there’s a massive amount of data to be harvested. REDTORCH’s specialist Data Insights Team knows where to look, and knows how to use what it finds to gather valuable insights.

Would you say you have created a niche in the market?

Yes, I believe we have. By combining our knowledge, experience and contacts within international sport, we can generate significant outcomes for clients interested in increasing their international sports audiences.

How do you see the digital sports landscape developing in the next year?

I believe we’ll see a further escalation of ‘data wars’. By that I mean the ongoing battle between rights holders and social networks to collect and monetise data.

Rights holders need to balance effectively what they own with what they share. The OTT market is working to wrestle content off the social networks (rightly so in my opinion) – the key for sports rights holders will be to make long-term investments for the benefit and control of their sport.

Who are you currently working with?

We’re continuing our great working relationships with the FISE World Series and FINA.

We’re also pleased to be working with several new clients, including the APP World Tour, Powerman Asia Duathlon Championship – Malaysia, the Detroit Sports Commission, and the Sports Ground Safety Authority.

In which industry areas is REDTORCH looking to grow?

Our work with international sports rights holders and event hosts are the two key areas where we’re looking to expand. We want to continue building relationships and delivering solutions that enable these clients to achieve their ambitions.

What were your highlights of 2016?

It’s hard not to be amazed when you’re on site at the FISE World Series in Montpellier. 600,000 people across 4 days, watching athletes perform incredible feats, and set at the heart of an incredible festival celebrating youth culture.

The World Aquatics Convention took a huge step forwards in 2016, and has become a valuable event in the aquatics calendar.

Finally learning about the sport of Biathlon and its athletes while working for the EBU – it’s not a sport we come across much in the UK but it’s incredible. We’re big fans now.

What puts REDTORCH in such a strong position to deliver for clients?

Our market-place agility, investment in the right technology and understanding of the different value requirements in international sport.

Please get in touch with Jonny if you’d like to learn more…

email: jonny.murch@www.redtorch.co
phone: +44 (0)207 036 8081