London-based communications agency REDTORCH today unveils a refreshed brand that captures its ability to engage, influence and grow international sports audiences.
“We’re really excited to bring our brand in line with what our young team stands for – passion, experience and agility,” says Jonny Murch, Managing Director of REDTORCH. “Our aim has been to create a fresh look – one that reinforces the evolution of REDTORCH into a data-driven communications agency, while maintaining the equity of our original identity.”
Created in partnership with strategic design agency Thomas & Trotman, the refresh, which will be rolled out across all touchpoints, includes a new logo and website.
“It’s been an incredible couple of years for REDTORCH,” continues Jonny. “By showing the extent to which data can effectively reveal audience insight, we’ve been able to deliver global campaigns that clearly change behaviour and attitudes. We hope the new look communicates our message: Whatever your objective, and no matter where you’re based, we promise to provide fresh thinking and smart, data-driven direction.