27 March 2019
FIFA has topped the 2019 #SportOnSocial Rankings Table, climbing 9 places from 2018.
It had significant success across all platforms – ranking #1 on both Instagram and YouTube, where performance in all metrics spiked during the 2018 FIFA World Cup in Russia.
FIBA climbed to #2, one place higher than 2018, having made significance improvements on YouTube as well as ranking #1 on Facebook. FIBA’s social media success can be attributed to international events, including the FIBA 3×3 World Cup and the 2018 FIBA Women’s Basketball World Cup.
BWF and ITF were the joint highest climbers; they both jumped 14 places to #12 and #20 respectively.
ISU remained the highest ranked winter IF as a result of ranking #2 on Twitter. Its Figure Skating channel saw substantial growth and engagement during the 2018 World Figure Skating Championships in March and the 2018–19 Grand Prix of Figure Skating Final in December.
REDTORCH CEO, Jonny Murch, says: ‘#SportOnSocial is our way of encouraging “sport” to improve its performance on social media, and inspiring more people to watch, participate and compete.’
#SportOnSocial ranks all 35 Olympic International Federations according to their performance on social media. Every stat and result used in the Report was measured from 1 March 2018 – 31 January 2019.
On the 26th March 2019, REDTORCH hosted an exclusive launch event in Lausanne for the Report. REDTORCH Strategy Director Chris Argyle-Robinson hosted a panel discussion focusing on International Federations and their approach to Social Media in 2019, including guest speakers from FEI, FIBA and FIH.