Detroit Sports Commission


The 2017 Women’s World Hockey Championships confirmed Detroit as one of America’s leading sports cities.

Our challenge was to raise awareness of the Motor City’s inspiring relationship with sport amongst international rights holders.  


Using the Championships as a catalyst, we created and distributed powerful, purposeful and persuasive content that effectively communicated the unique Detroit spirit. 

Our DetroitSpirit campaign told the story of Detroit through the people that know it best – its citizens. From the City’s Mayor to event volunteers, we recognised everyone had a story to tell. DetroitSpirit told it to the world.