Edmonton Tourism

Challenge

In September 2016 Edmonton became the first city in Canada to host the FISE World Series.

It was Edmonton Tourism’s goal to maximise attendance and engagements in the event and the city as a whole.  

Solution

Our research suggested that it was important to communicate with non-endemic audience groups.

We delivered both online and offline campaigns in order to ensure maximum awareness of the event. Consequently, FISE World Series became Edmonton’s best attended event of 2016.