Creating bespoke social media strategies to grow global audiences
As the global social media and editorial agency for the FEI, REDTORCH was tasked with providing comprehensive support across FEI social media platforms (Facebook, Instagram, Twitter, Giphy) and its website www.fei.org.
REDTORCH developed a platform- and discipline-specific social media strategy to maximise engagement across all FEI channels. It was important that the strategy embodied a strong brand personality for FEI.
REDTORCH used data analysis and sport expertise to create bespoke delivery schedules for each discipline (Dressage, Driving, Endurance, Eventing, Jumping, Para-Dressage, Reining, Vaulting) and each social media platform.
FEI fans and athletes were provided with content unique to their interests. This custom-made approach was essential to grow engagement among existing fans, to attract new audiences, and to commercialise the value of FEI content on a global scale.
The following online accounts were established:
The FEI Ranked #2 out of 35 International Federations for Facebook engagement in the #SportOnSocial 2019 Report (climbing eight places since #SportOnSocial 2018).