REDTORCH were appointed FEI global editorial and social media partner in October 2017.
Our challenge? To increase awareness of and interest in flagship FEI competitions – FEI World Cup and FEI World Equestrian Games™ – connecting FEI with the broader equestrian community and growing the commercial value of FEI’s digital inventory.
To craft a platform- and discipline-specific social media strategy to ensure FEI maximises engagement across all channels.
To deliver a highly targeted and engaging content strategy to increase awareness of FEI events among existing equestrian fans and to make the sport more attractive to new audiences.