Fédération Equestre Internationale

Challenge

REDTORCH were appointed FEI global editorial and social media partner in October 2017. 

Our challenge? To increase awareness of and interest in flagship FEI competitions – FEI World Cup and FEI World Equestrian Games™ – connecting FEI with the broader equestrian community and growing the commercial value of FEI’s digital inventory.

Solution

To craft a platform- and discipline-specific social media strategy to ensure FEI maximises engagement across all channels. 

To deliver a highly targeted and engaging content strategy to increase awareness of FEI events among existing equestrian fans and to make the sport more attractive to new audiences. 

Key Outcomes

  1. new discipline-specific Facebook pages launched in November 2017. 
  2. #BeOne campaign generated 28.8m impressions and 4.8m video views building up to the FEI World Equestrian Games™ ​
  3. 55.5m impressions and 1.2m engagements generated across owned social channels during the FEI World Equestrian Games™ .