FISE World Series

Creating digital strategies to grow and engage global audiences

CHALLENGE

As the retained digital agency for FISE World Series – the world’s largest action sports series – since 2015, REDTORCH is tasked with delivering a strategy to generate record levels of fan engagement and help achieve commercial goals.

CLIENT OBJECTIVES

  • to achieve record levels of fan engagement
  • to increase livestream viewing figures
  • to attract and retain host cities and sponsors

SOLUTION

The FISE World Series draws on digital expertise from across REDTORCH, with constant access to insights, strategy and creative. Our team is an extension of their in-house setup and allows FISE to focus on what they do best – action sports.

We utilise the latest digital trends, influencers, technologies, and platforms to deliver data-driven, multi-platform, highly targeted editorial, animation, and video.

Specifically, REDTORCH liaises with broadcasters, sponsors, TV production, athletes, brands, and suppliers to distribute relevant, ground-breaking content to millions of fans worldwide.

OUTCOMES*

  • 82 million impressions on social media
  • 3 million fan engagements 
  • 12 million video views
  • 300,000 new social media followers 
*2018-2019.