Delivering a year-round digital strategy to grow fan engagement
REDTORCH was asked to deliver a social media strategy that ensured the IWF became a leading Olympic sport in the digital world.
Extensive analysis of IWF’s digital platforms – along with athlete, a survey, and TV broadcast data – provided us with a detailed understanding of the demographics, interests and behaviours of Weightlifting fans.
Armed with this insight, we developed a year-round, always-on digital strategy that continues to achieve record-breaking results, and is transforming Weightlifting’s presence across social media.
An athlete-focused mix of inspiring, informative, and technical content – delivered via a mix of editorial, animations, images and video (new and archived) – presents the sport to fans in a way they want and expect.