A targeted creative campaign to increase brand awareness
REDTORCH was asked to increase UK-awareness of SWANS prescription goggles. SWANS is a Japanese aquatics brand and the first in the world to make prescription goggles.
REDTORCH conducted market research which found that 68% of UK adult swimmers with poor vision would swim more if they wore prescription goggles.
A multi-platform campaign with the tagline SWANS – clearly the best was developed and delivered in the UK.
REDTORCH ran 18 highly-targeted mini campaigns with creative advertising sequencing, via a variety of advertising formats.
To support higher levels of brand awareness and confidence, a mix of high-quality blogs, athlete interviews, and training and nutritional advice were created.