World Masters Games 2017


The world’s largest multi-sport event took place in Auckland (NZ) in April 2017.

We were tasked with building event awareness across the northern hemisphere, specifically among Masters athletes from 9 sports across 9 territories.



We established relationships with key industries and ended up partnering 1000+ influencers from 72 sporting communities.

Our goal was simple – to position the Games as much more than a sporting event – encouraging the target audience to make it a trip of a lifetime!